McLendon, Gordon

Born June 8, 1921, in Paris, Texas, Gordon McLendon served as an interpreter in the U.S. Navy during World War II. In 1947, he established KLIF Radio in Dallas, Texas. At the same time, he began the Liberty Broadcasting System, an independent affilliation that encompassed over 400 radio stations during its five years of operation. McLendon was a pioneer in recreating sporting events, using the voice of the "Old Scotchman." During the 1950s, he developed the top 40 format (rapid fire music, news and contests). McLendon also owned a string of drive-in theaters, produced several motion pictures and developed advertising campaigns for over 150 movies. In 1964, he campaigned for the Democratic nomination to the U.S. Senate against Ralph Yarborough. Over the course of his career, McLendon owned twenty-four radio stations. Died in 1986.

From the description of Papers, 1917-1978, 1952-1978. (Texas Tech University). WorldCat record id: 24097993