Quaal, Ward L.

Born April 7, 1919 in Ishpeming, Michigan, Ward L. Quaal is a renowned broadcasting executive and innovator, serving with several broadcasting entities, but mainly with WGN Continental Broadcasting Co. (now Tribune Broadcasting Co.). He graduated from the University of Michigan in 1941, then went to worked for WGN. After three years of wartime service, 1942-1945, he returned to WGN as special assistant to the general manager. From 1949 to 1952, Quaal took a leave of absence from WGN to become executive director of the Clear Channel Broadcasting Service in Washington DC. He later served as president and chief executive officer of the Service from 1964 to 1974. In 1952, Quaal joined the Crosley Broadcasting Corp. as assistant general manager, later vice president and general manager of Crosley's radio, television and short wave properties. In 1956, he returned to WGN as vice president and general manager. Then in 1963, he was elected president of the Company. In 1975, he retired to form Ward L. Quaal Company, a broadcasting consultation and lobbying service.

From the guide to the Ward L. Quaal Papers, 1941-2004, (Bentley Historical Library, University of Michigan)

Pioneer broadcasting executive with several broadcasting entities, but mainly with WGN Continental Broadcasting Co. (now Tribune Broadcasting Co.). From 1949 to 1952, Quaal was executive director of the Clear Channel Broadcasting Service in Washington DC. He later served as president and chief executive officer of the Service from 1964 to 1974. In 1952, Quaal joined the Crosley Broadcasting Corp. as assistant general manager, later vice president and general manager of Crosley's radio, television and short wave properties. In 1956, he returned to WGN (where he had begun his career in 1941) as vice president and general manager. Then in 1963, he was elected president of the Company. In 1975, he retired to form Ward L. Quaal Company, a broadcasting consultation and lobbying service.

From the description of Ward Quaal scrapbooks, 1941-2004. (University of Michigan). WorldCat record id: 85778871

Broadcasting pioneer and executive with various broadcasting companies.

From the description of Ward L. Quaal visual materials. 2008 (University of Michigan). WorldCat record id: 318986847