Bloomer, Amelia Jenks, 1818-1894

Amelia Jenks Bloomer was an early suffragist, editor, and social activist. Bloomer was also a fashion advocate who worked to change women’s clothing styles.

Bloomer was born in Homer, New York. With only a few years of formal education, she started working as a teacher, educating students in her community. In 1840, she married David Bloomer and moved to Seneca Falls, New York. Bloomer quickly became active in the Seneca Falls political and social community. She joined a church and volunteered with the local temperance society. Noticing his wife’s fervor for social reform, David encouraged her to use writing as an outlet. As a result, she started a column which covered a plethora of topics.

In 1848, Bloomer went to the Seneca Falls Women’s Rights Convention. The next year she created The Lily, a newspaper solely dedicated to women. At first, the newspaper only addressed the temperance movement, however due to demand the bi-weekly paper expanded to cover other news. After meeting activist Elizabeth Cady Stanton, Bloomer started to publish articles about the women’s rights movement. In 1849, Bloomer’s husband was elected Postmaster for Seneca Falls. He immediately appointed his wife as his assistant. Bloomer used her office as makeshift headquarters for the Seneca Fall’s women’s rights movement.

Bloomer’s most influential work was in dress reform. After noticing the health hazards and restrictive nature of corsets and dresses, Bloomer pushed for women to adopt a new style of dress. The pantaloons, now called Bloomers, not only illustrated a departure from the accepted dress for women, the garments also came to represent activists in the women’s rights movement. The style of dress attracted much ridicule from conservative men and women.

In 1851, Bloomer introduced Elizabeth Cady Stanton to Susan B. Anthony. The meeting set in motion a long-standing partnership between the two activists. In 1853, Bloomer and her husband moved West. While traveling she stopped in many towns and lectured about temperance. She attempted to keep The Lily going, however her move made publishing the paper harder. In 1854, Bloomer decided to sell the paper. Eventually, the couple settled in Council Bluff, Iowa. There, she called on women to become property owners. During the Civil War, Bloomer started the Soldier’s Aid Society of Council Bluffs to help Union soldiers.

Until her death, Bloomer preached on temperance and women’s rights. She served as the President of the Iowa Suffrage Association from 1871-1873. However, because of her relentless dedication to temperance, she often found her ideas at odds with other activists who wanted to focus on other topics in the women’s rights movement. Nonetheless, she never abandoned her commitment to the movement’s agenda. Bloomer passed away at the age of 76 in 1894.

Amelia Jenks Bloomer (May 27, 1818 – December 30, 1894) was an American women's rights and temperance advocate. Even though she did not create the women's clothing reform style known as bloomers, her name became associated with it because of her early and strong advocacy. In her work with The Lily, she became the first woman to own, operate and edit a newspaper for women.
In 1848, Bloomer attended the Seneca Falls Convention, the first women's rights convention, though she did not sign the Declaration of Sentiments and subsequent resolutions, due to her deep connection with the Episcopal Church. This meeting would serve as her inspiration to start her newspaper.

The following year, she began editing the first newspaper by and for women, The Lily. Published biweekly from 1849 until 1853, the newspaper began as a temperance journal, but came to have a broad mix of contents ranging from recipes to moralist tracts, particularly when under the influence of suffragists Elizabeth Cady Stanton and Susan B. Anthony. Bloomer felt that because women lecturers were considered unseemly, writing was the best way for women to work for reform. Originally, The Lily was to be for “home distribution” among members of the Seneca Falls Ladies Temperance Society, which had formed in 1848, and eventually had a circulation of over 4,000. The paper encountered several obstacles early on, and the Society's enthusiasm died out. Bloomer felt a commitment to publish and assumed full responsibility for editing and publishing the paper. Originally, the title page had the legend “Published by a committee of ladies.” But after 1850 – only Bloomer's name appeared on the masthead.[4] This newspaper was a model for later periodicals focused on women's suffrage.

Bloomer described her experience as the first woman to own, operate and edit a news vehicle for women:

It was a needed instrument to spread abroad the truth of a new gospel to woman, and I could not withhold my hand to stay the work I had begun. I saw not the end from the beginning and dreamed where to my propositions to society would lead me.


Bloomer Suit
Depiction of Amelia Bloomer wearing the famous "bloomer" costume which was named after her
Depiction of Amelia Bloomer wearing the famous "bloomer" costume which was named after her (a tunic + "pantelettes").
In her publication, Bloomer promoted a change in dress standards for women that would be less restrictive in regular activities.

The costume of women should be suited to her wants and necessities. It should conduce at once to her health, comfort, and usefulness; and, while it should not fail also to conduce to her personal adornment, it should make that end of secondary importance.

In 1851, New England temperance activist Elizabeth Smith Miller (aka Libby Miller) adopted what she considered a more rational costume: loose trousers gathered at the ankles, like women's trousers worn in the Middle East and Central Asia, topped by a short dress or skirt and vest.[5] The costume was worn publicly by actress Fanny Kemble.[citation needed] Miller displayed her new clothing to Stanton, her cousin, who found it sensible and becoming, and adopted it immediately. In this garb Stanton visited Bloomer, who began to wear the costume and promote it enthusiastically in her magazine.[citation needed] Articles on the clothing trend were picked up in The New York Tribune. More women wore the fashion which was promptly dubbed The Bloomer Costume or "Bloomers".[citation needed] However, the Bloomers were subjected to ceaseless ridicule in the press and harassment on the street.[citation needed] Bloomer herself dropped the fashion in 1859, saying that a new invention, the crinoline, was a sufficient reform that she could return to conventional dress.[citation needed]

Also in 1851, Bloomer introduced the suffragettes Elizabeth Cady Stanton and Susan B. Anthony to each other.[6][7]

In 1854, when Bloomer and her husband decided to move to Council Bluffs, Iowa, Bloomer sold The Lily to Mary Birdsall in Richmond, Indiana. Birdsall and Dr. Mary F. Thomas kept the publication going at least through 1859.[1][8]

Bloomer remained a suffrage pioneer and writer throughout her life, writing for a wide array of periodicals. Although Bloomer was far less famous than some other feminists, she made many significant contributions to the women's movement — particularly concerning dress reform. Bloomer also led suffrage campaigns in Nebraska and Iowa and served as president of the Iowa Woman Suffrage Association from 1871 until 1873.[4]