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Crossley, Archibald W.

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Crossley, Archibald, Mrs.

http://n2t.net/ark:/99166/w63b72d2 (person)

Archibald Maddock Crossley was born 7 December 1896 in Fieldsboro, New Jersey. An early pioneer of public polling and one of the first to use representative sampling techniques, Crossley was a 1917 graduate of Princeton University. Employed by J. H.Cross Company (1918-1922), a small advertising firm in Philadelphia, he later joined the Literary Digest (1922-1926) as an assistant research director. In 1926, he established his own marketing research company, Crossley, Inc. His first significant co...

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