Radio Advertising Bureau

Variant names
Dates:
Active 1951
Active 1956

Biographical notes:

The Radio Advertising Bureau (RAB) is a national radio advertising trade organization whose history dates back to 1950. Originally known as the Broadcast Advertisers Bureau, the name was changed in 1955 to emphasize the organization's focus on radio (as opposed to television). The RAB's main function is to promote the medium of radio as an effective tool for national and local advertisers. To showcase radio's potential, the RAB began collecting examples of ads from all over the country. Many of these ads were used in workshops and presentations, and by the mid-1960s, the RAB had teamed with the Clio Awards in order to recognize the best of radio advertising each year. Ads collected for these purposes form what is now the Radio Advertising Bureau Collection in Mass Media and Culture at the University of Maryland Libraries.

From the guide to the Radio Advertising Bureau Collection, 1954-1968, 1958-1964, (Mass Media and Culture)

Links to collections

Comparison

This is only a preview comparison of Constellations. It will only exist until this window is closed.

  • Added or updated
  • Deleted or outdated

Information

Permalink:
SNAC ID:

Subjects:

  • Radio advertising
  • Radio broadcasting

Occupations:

not available for this record

Places:

not available for this record