Cox, Reavis, 1900-

Variant names
Dates:
Birth 1900

Biographical notes:

Educator, author and marketing consultant; B.A., U. of Texas, (1921) and Ph.D., Columbia U., (1932); faculty, Wharton School, U. of Pennsylvania (1935-1971); chairman, Dept. of Marketing (1935-1941); noted for his "multiple flow concept" and his recognition of the city as a marketing institution; author on comparative marketing and theory in marketing.

From the description of Papers, 1935-1969. (University of Pennsylvania). WorldCat record id: 122470419

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Subjects:

  • Marketing

Occupations:

  • College teachers

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