Bates Worldwide (Firm)
Biographical notes:
Established in 1940 by former executives of the Benton & Bowles agency; one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi).
From the description of Bates Worldwide, Inc. records, 1934-2003 and undated. (Duke University Library). WorldCat record id: 72823858
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Subjects:
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising agencies
- Advertising executives
- Conglomerate corporations
- Consolidation and merger of corporations
- Consumer goods
- Drugs
- Graphic design
Occupations:
Places:
- United States (as recorded)
