Grisolano, Larry

In 30 years as a political and advertising professional, Larry Grisolano has been at the center of some of the most important battles for the Democratic Party and for progressive ideas, and earned recognition for his management of complex advertising campaigns.

From January of 2007 to November of 2008, Larry served as Director of Paid Media and Opinion Research for Obama for America and Obama-Biden 2008. Grisolano directed an integrated paid advertising program of television, radio, digital, and direct mail that spent over $350 million between June and November. Ad Age recognized the campaign as Marketer of the Year and The Advertising Research Foundation recognized the campaign with an Ogilvey Award for its innovative use of research in an ad campaign.

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