University of Texas at San Antonio. Institute of Texan Cultures. Office of Communications and Marketing

The Office of Communications and Marketing at UTSA's Institute of Texan Cultures was responsible for the publication of the ITC's newsletter The Texican as well as the creation of press releases reporting on news of the Institute of Texan Cultures museum. The office additionally produced two other newsletters: Passages and ITC Happenings . As of April 2009, the office is known as the Office of Marketing and Community Relations.

The Institute of Texan Cultures was established by the Fifty-ninth Texas Legislature on May 27, 1965. The agency was directed to develop and implement an appropriate plan for the state's participation in HemisFair '68 to plan exhibits related to the history of Texas, its development, resources, and contributions; and to design and erect a building suited to housing these exhibits, giving due consideration to its utility for state purposes after the fair. The institute, a permanent state agency located on HemisFair grounds in San Antonio, was designed to study the ethnic groups that settled in Texas. While not a museum, the institute displayed relics, artifacts, and personal memorabilia, but only those that had a direct connection with telling the story of the people in each ethnic group. The exhibits made use of sound, color, movement, and atmospheric design. R. Henderson Shuffler guided the research projects and formed the original staff.

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