Behavior Research Center

Earl de Berge is Chairman of the Board, Director of Research International and founder of the Behavior Research Center (BRC). He received a B.A. in Political Science from Antioch University. He received a M.A. and partially completed the doctoral program in Political Science at the University of Arizona. In 1965, he founded the Behavior Research Center as a continuation of the polling techniques and public policy interests he developed in graduate school. He is a recognized authority on population sampling, study design and interpretation. Areas of special interest include communications, banking, health care, corporate image, commercial development, and travel and hospitality industries.

As a native of Arizona, de Berge is an astute observer and a disciplined student of the West. He pioneered the first regional, nonpartisan public opinion polls and created the award-winning Rocky Mountain poll in 1969. As editor, he is credited with raising national awareness of western markets and tracking political attitudes. Beyond election cycles, de Berge recognized the importance of longitudinal surveys of Hispanic communities, attitudes and consumer practices as well as the need to track local business trends. This resulted in his trademarked LatinoTrack (formerly HispanicTrack) and BusinessTrack reports. Today, much of his work is focused on consumer studies involving Latinos in the United States and Central America.

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2016-08-19 05:08:45 pm

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2016-08-19 05:08:45 pm

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