Starch, Daniel

Daniel Starch was born on March 8, 1883 and grew up in Lacrosse, Wisconsin. Starch's academic career began with his graduation from preparatory school in 1899. In 1903, Starch graduated from Morningside College, Iowa, with a BA in psychology and mathematics. In 1904, Starch became the youngest student to graduate with an MA at the University of Iowa, a record that he held for 20 years. In 1906, Starch received his Ph.D. in Psychology; he stayed at the University of Iowa for one year as a faculty member. Starch then taught experimental psychology for a year at Wellesley College in Massachusetts.

In 1919, Starch accepted a faculty positions at Harvard University, eventually becoming an associate professor in the School of Business Administration. During his stay at Harvard, Starch developed a readership scoring method that was first published in 1923 in Principles of Advertising . In that same year, he created Daniel Starch and Staff in Cambridge, Massachusetts, a business research company that is still survived today under Roper-Starch.

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