McHugh and Hoffman.

McHugh and Hoffman, the first television news consulting firm, was founded in 1962 by Philip McHugh and Peter Hoffman, formerly of Detroit's Campbell-Ewald advertising agency.

In 1962 newscasts had a very serious appearance. The work of McHugh and Hoffman found that viewers wanted more than just a laundry list of facts or a retelling of what was already available in newspapers. Instead of excessive talk of government and civic affairs, television news viewers were interested in hearing about social problems such as crime and decay. McHugh and Hoffman pioneered the "Eyewitness News" format, where reporters appeared on camera and covered a broader range of social issues. Weather and human interest content became "news you can use." In part due to the work of consultants, newscasts began to make better use of the television medium and started to include more pictorial content. The work of McHugh and Hoffman was also instrumental in introducing female anchors and reporters to the television news industry.

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