J. Walter Thompson Company. Detroit Office.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Goldfarb Consultants, founded in 1966 by Canadian pollster and market researcher Martin Goldfarb, is a leading Canadian marketing consulting firm that specializes in focus groups and other qualitative research methods. Martin Goldfarb sold his interest in Goldfarb Consultants to JWT's parent company, WPP, in 1998.

From the guide to the J. Walter Thompson Company. Detroit Office. Goldfarb Consultants Ford Research Reports, 1974-1989, (David M. Rubenstein Rare Book & Manuscript Library, Duke University)

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