Victor Gollancz Publishing House

Gollancz established his publishing company, Victor Gollancz Ltd in 1928. The company was based in offices in Henrietta Street, Covent Garden, London. It was to become one of the most profitable and successful firms in British publishing history. Gollancz had a flair for marketing and the company quickly made an impression with its bright yellow book jackets and London literary parties. Gollancz angered his rivals with his large scale advertising campaigns and whole-page newspaper advertisements, which were unusual for the time.

When Gollancz died, in 1967, his daughter Livia Gollancz took over the company. She sold it to Houghton Mifflin, a Boston based independent publishing company in 1989, in preparation for her retirement. By that time the company was publishing a wide range of both fiction and non fiction books including science fiction, thrillers and children's books.

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