University Cellar.

On September 25, 1969, more than a hundred demonstrating students occupied the University of Michigan's University Administration Building (now the Literature, Science and the Arts Building) and demanded that the University establish a student-controlled bookstore. Michigan state police were called to the campus for the first time in history to break up the demonstration and the protesters were arrested.

In response to this, and as a result of meetings held with leaders of various student organizations, the Board of Regents approved the creation of a student-controlled bookstore in September 1969. The bookstore was capitalized at $200,000, with $100,000 transferred to the store by the Board of Regents from the Student Vehicle Fund, and an additional $100,000 to be raised by way of a one-time assessment of five dollars per student to be collected in the fall of 1970.

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