Penrod/Hiawatha Company.

The Penrod/Hiawatha Company of Berrien Springs, Michigan, produces and distributes postcards and other photographic items for tourists. Photographer John Penrod (1930- ) founded the company in 1959 in Berrien Springs when he purchased a small postcard company in the city. Penrod gradually expanded his enterprise by purchasing competing postcard companies including the Hiawatha Card Company, A.E. Luce, L.L. Cook Company, Ludington News Company, Michigan Card Company, Pemble Brothers Wholesale, and Upper Michigan Press. In addition to postcards, Penrod/Hiawatha produces advertising, commercial, and tourist items, such as calendars, brochures, souvenir picture booklets, and business cards.

From the guide to the Penrod/Hiawatha Company postcards, 1950-2012, (Bentley Historical Library, University of Michigan)