Lynch, Peg, 1917-

Margaret Frances "Peg" Lynch was born on November 25, 1916 in Lincoln, Nebraska. Her father died when she was two years old, and the family moved to Kasson, Minnesota. Lynch graduated from the University of Minnesota in 1937 after majoring in English with an emphasis on writing and dramatics.

She got her start in radio shortly after graduation, landing a job at station KATE in Albert Lea, Minnesota about 100 miles southwest of Rochester. To earn her $65 per month salary as a copy writer, Lynch wrote commercials, a daily half-hour woman's show, a weekly half hour little theater show, a weekly farm news program, three 10-minute plays, and two 5-minute sketches. It was at KATE that Lynch first introduced, as a 3-minute "filler" sketch in the woman's show, the husband and wife characters of Ethel and Albert. Lynch portrayed Ethel and a station announcer played Albert. She got the idea from her commercial writing for the station. Challenged by the lack of personnel and other resources at the small station, she discovered that a husband-wife format could be used to sell a variety of products.

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