New American Library.

NAL, based in New York and beginning in 1948, produced affordable paperback reprints of classics and scholarly works, as well as popular, pulp, and "hard-boiled" fiction. Non-fiction, original, and hardcopy issues were also produced.

Victor Weybright and Kurt Enoch founded the New American Library of World Literature, Inc. (NAL), in 1948. NAL was established as an autonomous American publishing house after branching off from its British-based parent company, Penguin Books. Victor Weybright led the company as Chairman and Editor-in-Chief (1945-1947) while Kurt Enoch acted as President and Chief Executive Officer (1945-1947). (For further biographical information on Victor Weybright, see Who's Who in America, vol. 37, 1972-73, p.3378, Chicago: Marquis Who's Who; on Kurt Enoch, see obituary "Kurt Enoch, 86; Pioneer in Paperback Publishing," New York Times, Feb 17, 1982.)

...