Target Corporation. Advertising Department.

The origins of the Target Corporation date back to 1902, when George Draper Dayton purchased Goodfellow Dry Goods Company, which operated a retail store in downtown Minneapolis. Draper renamed the store Dayton's the following year. The new corporate name, Dayton Dry Goods Company, was changed to The Dayton Company in 1911. The company acquired J.B. Hudson and Son, jewelers, in 1929 and formed J.B. Hudson, Inc.; opened its first discount merchandise Target store in Roseville (Minn.) in 1962; and launched B. Dalton Bookseller in 1966. The Dayton Corporation was established in 1967. This name was retained until 1969, when the corporation merged with Detroit-based J.L. Hudson Company to become the Dayton Hudson Corporation. The name Target Corporation was adopted in 2000.

From the guide to the Dayton's newspaper advertising., 1904-1968., (Minnesota Historical Society)

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