AT & T.

The 1984 Olympic torch relay, sponsored and documented by AT & T, began in New York City on May 8, 1984 and ended in the Los Angeles Coliseum on July 28, 1984 at the opening of the 1984 Summer Olympic Games; the flame traveled over 9,000 miles during an eighty-two day journey, and an estimated 30 million viewers lined the route; Rafer Johnson lit the cauldron upon the flame's arrival at the Coliseum.

From the description of Records of the Olympic Torch Relay, 1983-1984. (University of California, Los Angeles). WorldCat record id: 39617945