Hovland, Carl Iver, 1912-....

Carl I. Hovland (1912-1961): Yale professor of psychology, 1936-1961; chairman, Psychology Department, 1945-1951; during World War II, Director of Experimental Studies and Chief Psychologist in Research Branch of War Department's Information and Education Division; experimented and wrote about psychological aspects of persuasive communication and concept formation; Director, Yale Communication Research Program; consultant for industry, government, and foundations.

From the description of Carl Iver Hovland papers, 1941-1961 (inclusive). (Unknown). WorldCat record id: 702168102

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