Aladdin Company

The Aladdin Company was established by two brothers, William J. and Otto E. Sovereign, as a partnership in 1906. The original name of the company was the North American Construction Company, which changed to the Aladdin Company in 1916. The Company manufactured readi-cut houses, which it sold through mail-order catalogs. It stopped manufacturing houses in 1982 and was legally dissolved in 1987. The Company's success was based on advertising. The houses it manufactured and sold indicate popular taste in housing in the twentieth century. The Company also sold housing, built in a similar fashion, for industrial and military purposes. A source of pride for the Company was the sale of 200 houses to the Austin Motor Company of Birmingham, England, in 1917. One shipment of this order was sunk by a German submarine and had to be replaced. The Company was the second largest readi-cut house manufacturer next to Sears, Roebuck and Co.

From the description of Collection, 1907,1989 [1940,1982]. (Clarke Historical Library). WorldCat record id: 40582918

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