Seattle (Wash.). Dept. of Lighting.

Seattle City Light provides electricity and electrical and conservation services to its public and private customers. It is the largest public utility in the Pacific Northwest. Public responsibility for electrical energy dates to 1890 with creation of the Dept. of Lighting and Water Works. In 1902, Seattle voters passed a bond issue to develop hydroelectric power on the Cedar River under the administration of the Water Dept. Electricity from this development began to serve Seattle in 1905. A city Charter amendment in 1910 created the Lighting Dept. Under the leadership of Superintendent James D. Ross, the department developed the Skagit River hydroelectric project, which began supplying power in 1924. Both public and private power were supplied to Seattle until 1951 when the city purchased the private electrical power supply operations, making the Lighting Dept. the sole supplier. The Boundary Project in northern Washington began operation in 1967 and currently supplies over half of City Light's power generation. Approximately ten percent of City Light's income comes from the sale of surplus energy to customers in the Northwest and Southwest. The current name of the agency was adopted in 1978 when the department was reorganized. Seattle City Light's advertising during the 1950s, 1960s, and 1970s reflected the company's desire to publicize not only the benefits of electric light, heat, and appliances powered by City Light energy, but also to advertise the city itself. City Light advertisements presented Seattle as "the Electric City," where, in the 1950s, rates were less than half the national average. The Dept. changed its name in 1978 to Seattle City Light.

From the description of City of Seattle, Dept. of Lighting advertising scrapbooks, 1954-1974. (Unknown). WorldCat record id: 71014714