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Coors Boycott and Strike Support Coalition of Colorado. The Coors Boycott and Strike Support Coalition collection : [collection], 1974-date (bulk 1974-1977).

Title: The Coors Boycott and Strike Support Coalition collection : [collection], 1974-date (bulk 1974-1977).

ArchivalResource: .25 linear ft.

http://www.worldcat.org/oclc/62121731 View

Smith, F. Everette interviewee. Oral history interview / F. Everette Smith ; interviewed by Christopher B. Martin.

Title: Oral history interview / F. Everette Smith ; interviewed by Christopher B. Martin. ca. 1980.

Transcripts of an interview with F. Everette Smith, poultry farmer and president of the local Farm Bureau Association, regarding the implications of a proposal by the Adolph Coors Company for a beer brewery to be built in Rockingham County, Virginia. Smith discusses the potential environmental impact as well as the fiscal and infrastructural demands the new plant would impose on local municipalities. The interview was conducted by newspaper reporter Christopher B. Martin at an unrecorded date in the early 1980s.

ArchivalResource: 1 transcript (22 leaves ; 28 cm.)

http://www.worldcat.org/oclc/260413833 View

Bates Worldwide, Inc. Records, 1934-2003 and undated

Title: Bates Worldwide, Inc. Records, 1934-2003 and undated

Bates Worldwide advertising agency ( ) was established in 1940 by former executives of the Benton & Bowles agency. It grew to become one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century. Bates The Bates Worldwide, Inc. Records spans the years 1934-2003 and includes correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients included Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

ArchivalResource: 784 Linear Feet; 336,000 Items

http://library.duke.edu/rubenstein/findingaids/batesworldwide/ View

Coors Brewing Company. [Annual reports of corporate contributions], 1993-

Title: [Annual reports of corporate contributions], 1993-

Annual reports detailing the accomplishments, programs, and financial information of the Foundation.

ArchivalResource: v.

http://www.worldcat.org/oclc/43404119 View

Coors Boycott Committee Collection, Bulk, 1975-1981, 1975-1997

Title: Coors Boycott Committee Collection Bulk, 1975-1981 1975-1997

Correspondence, memoranda, resolutions, flyers, articles, clippings, reports, sworn statements, newsletters, publicity, photographs, pamphlets, petitions, and ephemera documenting the activities of the Coors Boycott Committee (CBC), 1975-1997. Based in Los Angeles, the CBC advocated and coordinated gay and lesbian support for a boycott of Coors beer to protest the company's discriminatory employment and financial practices.

ArchivalResource: 1.0 linear foot.; [16 folders]

http://www.oac.cdlib.org/ark:/13030/c8np22tn View

Dolores Valdes-Zacky Papers

Title: Dolores Valdes-Zacky Papers

The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.

ArchivalResource: 2 Cubic feet (2 boxes, 3 oversize folders)

https://n2t.net/ark:/65665/ep80a93d8d7-ce76-4070-ad10-47643f19d912 View

Colorado Silver Bullets (Baseball team). Public Relations. Records of the Colorado Silver Bullets, Records, 1994-1998.

Title: Records of the Colorado Silver Bullets, Records, 1994-1998.

Records of the Colorado Silver Bullets Public Relations Department (1993-1998). The collection is comprised of newspaper and magazine clippings (April-June, 1994; entire 1996-1998) as well as detailed statistics for the 1994-1995 seasons. Also included in the collection are Post-Season Colorado Silver Bullets Media Guides for 1996-1997. Highlights of the collection include a day-by-day statistical account of Silver Bullets players for the 1994 and 1995 seasons, detailed statistics for 1996 and 1997. Clippings highlights include accounts on the formation of the Silver Bullets organization, biographical player and coach sketches, newspaper accounts of selected Silver Bullets games, and columnist opinions of the entire venture, both pro and con. Also included in the collection are two promotional color photographs (not originals) of the 1996 Silver Bullets team as well as an "I was there" certificate commemorating the June 14, 1996 Baltimore Orioles at Kansas City Royals major league game in which Baltimore third baseman Cal Ripken played in his 2,216th consecutive game, setting a world record.

ArchivalResource: 2 boxes (1 linear foot)

http://www.worldcat.org/oclc/68568237 View