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Information: The first column shows data points from Crowle, Archibald, Soldier at Tangier in red. The third column shows data points from Crossley, Archibald M., 1896-1985 in blue. Any data they share in common is displayed as purple boxes in the middle "Shared" column.
Name Entries
Crowle, Archibald, Soldier at Tangier
Shared
Crossley, Archibald M., 1896-1985
Crowle, Archibald, Soldier at Tangier
Computed Name Heading
Name Components
Name :
Crowle, Archibald, Soldier at Tangier
Dates
- Name Entry
- Crowle, Archibald, Soldier at Tangier
Citation
- Name Entry
- Crowle, Archibald, Soldier at Tangier
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Contributors from initial SNAC EAC-CPF ingest
Crossley, Archibald M., 1896-1985
Computed Name Heading
Name Components
Name :
Crossley, Archibald M., 1896-1985
Dates
- Name Entry
- Crossley, Archibald M., 1896-1985
Citation
- Name Entry
- Crossley, Archibald M., 1896-1985
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Contributors from initial SNAC EAC-CPF ingest
Crossley, Archibald M.
Computed Name Heading
Name Components
Name :
Crossley, Archibald M.
Dates
- Name Entry
- Crossley, Archibald M.
Citation
- Name Entry
- Crossley, Archibald M.
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Contributors from initial SNAC EAC-CPF ingest
Archibald M. Crossley
Computed Name Heading
Name Components
Name :
Archibald M. Crossley
Dates
- Name Entry
- Archibald M. Crossley
Citation
- Name Entry
- Archibald M. Crossley
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Contributors from initial SNAC EAC-CPF ingest
Кроссли, Арчибальд, 1896-1985
Computed Name Heading
Name Components
Name :
Кроссли, Арчибальд, 1896-1985
Dates
- Name Entry
- Кроссли, Арчибальд, 1896-1985
Citation
- Name Entry
- Кроссли, Арчибальд, 1896-1985
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Contributors from initial SNAC EAC-CPF ingest
Krossli, Archibalʹd, 1896-1985
Computed Name Heading
Name Components
Name :
Krossli, Archibalʹd, 1896-1985
Dates
- Name Entry
- Krossli, Archibalʹd, 1896-1985
Citation
- Name Entry
- Krossli, Archibalʹd, 1896-1985
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Contributors from initial SNAC EAC-CPF ingest
Citation
- Exist Dates
- Exist Dates
Epithet: Soldier at Tangier
eng
Latn
Citation
- BiogHist
- BiogHist
Archibald Maddock Crossley was born 7 December 1896 in Fieldsboro, New Jersey . An early pioneer of public polling and one of the first to use representative sampling techniques, Crossley was a 1917 graduate of Princeton University . Employed by J. H.Cross Company (1918-1922), a small advertising firm in Philadelphia, he later joined the Literary Digest (1922-1926) as an assistant research director. In 1926, he established his own marketing research company, Crossley, Inc. .
His first significant contribution to commercial market research was the creation of a radio audience measurement system, "Crossley Ratings," in 1929. The ratings determined the audience size of radio broadcasts by calling homes and asking people what they listened to the previous night or day segment. The first to methodically measure local and national audiences by telephone on a systematic basis, Crossley is credited with originationg the term "rating." Crossley ratings were followed with the simpler "Hooper Ratings" in 1946. Even now, ratings are the basis for advertising costs and program renewals. Crossley also played a major role in research on printed media through the "Continuing Study of Magazine Audiences" (CSMA) and studies for Life, Look and other publications. The Crossley agency became an almost indispensible business aid for newspapers, magazines, advertising agencies and broadcasting firms, becoming one of the first to sample public reaction to brand names of breakfast foods, toothpaste, soap, silver and other household items.
In 1936 Crossley competed with two other survey research pioneers, George Gallup and Elmo Roper, to successfully predict the results of the United States Presidential election. The 1936 election was a pivotal point in polling after the Literary Digest incorrectly predicted the defeat of Franklin D. Roosevelt, demonstrating the fallibility of polls based on sheer numbers and the merit of polls based on scientifically selected samples of the U.S. population. Crossley, Inc. merged with the market research firm of Stewart, Dougall & Associates to form Crossley SD Surveys in 1954, later a subsidiary of Westat, Inc. Crossley himself continued doing political research as a consultant through ArchCross Associates, including several studies for Governor Nelson Rockefeller of New York .
Concerned with ethics in polling, Crossley was a founder of the Market Research Council, and active in the National Council on Public Polls and the American Association for Public Opinion Research of which he was president in 1969. He was awarded the Bok Prize for the first radio ratings by Harvard University (1931), the silver medal for service to radio Advertising Award (1943) and the AAPOR Award for exceptional achievement.
Throughout his career, Crossley "concentrated on the psychology of questionnaires, focusing on how question wording could affect how the intensity of a given response is measured. This led him to crusade for ethics and professional polling standards". [ Encyclopedia of Survey research methods, v. 2, 2008, p. 170.]
Crossley was 88 when he died at his home in Princeton, NJ on 1 May 1985.
eng
Latn
Citation
- BiogHist
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- Same-As Relation
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Crowle, Archibald, Soldier at Tangier
referencedIn
City of Tangier: Minute-books of courts-martial at: 1661-1679.John Luke, Secretary to the Governor, and Judge Advocate at Tangier: Collections relating to Tangier: 1660-1677.Charles II of England: Correspondence and papers relating to the English Gov... Unspecified
City of Tangier: Minute-books of courts-martial at: 1661-1679.John Luke, Secretary to the Governor, and Judge Advocate at Tangier: Collections relating to Tangier: 1660-1677.Charles II of England: Correspondence and papers relating to the English Gov...
Title:
City of Tangier: Minute-books of courts-martial at: 1661-1679.John Luke, Secretary to the Governor, and Judge Advocate at Tangier: Collections relating to Tangier: 1660-1677.Charles II of England: Correspondence and papers relating to the English Gov... Unspecified
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View in SNACreferencedIn
Citation
- Resource Relation
- City of Tangier: Minute-books of courts-martial at: 1661-1679.John Luke, Secretary to the Governor, and Judge Advocate at Tangier: Collections relating to Tangier: 1660-1677.Charles II of England: Correspondence and papers relating to the English Gov...
Crossley, Archibald M., 1896-1985
referencedIn
Archibald M. Crossley Papers. undated, 1926-2002.
Archibald M. Crossley Papers., undated, 1926-2002.
Title:
Archibald M. Crossley Papers. undated, 1926-2002.
The Archibald M. Crossley Papers contains the personal and professional papers of survey research pioneer, . Reports, studies, questionnaires, correspondence and publications document the interactions, interests and activities of Crossley and his peers, as well as the polling organizations and companies with which he was associated.
ArchivalResource: 50.55 Linear feet
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Citation
- Resource Relation
- Archibald M. Crossley Papers., undated, 1926-2002.
Crossley, Archibald M., 1896-1985
creatorOf
Archibald M. Crossley Papers. undated, 1926-2002.
Archibald M. Crossley Papers., undated, 1926-2002.
Title:
Archibald M. Crossley Papers. undated, 1926-2002.
The Archibald M. Crossley Papers contains the personal and professional papers of survey research pioneer, . Reports, studies, questionnaires, correspondence and publications document the interactions, interests and activities of Crossley and his peers, as well as the polling organizations and companies with which he was associated.
ArchivalResource: 50.55 Linear feet
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Citation
- Resource Relation
- Archibald M. Crossley Papers., undated, 1926-2002.
Crossley, Archibald M., 1896-1985
associatedWith
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Crossley, Archibald M., 1896-1985
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associatedWith
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Crossley, Archibald M., 1896-1985
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Fawcett Publications, Inc.
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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General Foods Corp.
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General Motors
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Crossley, Archibald M., 1896-1985
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Geyer Newell and Ganger, Inc.
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Crossley, Archibald M., 1896-1985
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Goodyear Tire and Rubber Co., Inc.
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Grove Laboratories, Inc.
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Crossley, Archibald M., 1896-1985
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Gulf Brewing Co.
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Crossley, Archibald M., 1896-1985
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Hall Brothers, Inc.
Hall Brothers, Inc.
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Crossley, Archibald M., 1896-1985
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Hamilton Watch Co.
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Crossley, Archibald M., 1896-1985
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H.B. Humphrey Co.
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Crossley, Archibald M., 1896-1985
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Hearst Corp.
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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Helen M. Crossley
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Hill, Blackett and Company
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Crossley, Archibald M., 1896-1985
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Hoover Institution
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Ingersoll-Waterbury Clock Co.
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Crossley, Archibald M., 1896-1985
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Institute for World Order
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Crossley, Archibald M., 1896-1985
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Institute of Public Relations, Inc.
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Crossley, Archibald M., 1896-1985
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Intercontinent Corp.
Intercontinent Corp.
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Crossley, Archibald M., 1896-1985
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International Broadcasting Co. Limited
International Broadcasting Co. Limited
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Crossley, Archibald M., 1896-1985
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Irving Trust Co.
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Crossley, Archibald M., 1896-1985
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Italian Line
Italian Line
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Crossley, Archibald M., 1896-1985
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Jack Tinker & Partners, Inc.
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Crossley, Archibald M., 1896-1985
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James Lees and Sons Co.
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Crossley, Archibald M., 1896-1985
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J.B. Ford Sales Co.
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Crossley, Archibald M., 1896-1985
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J.D. Thrasher and Co.
J.D. Thrasher and Co.
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Crossley, Archibald M., 1896-1985
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Jell-O
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associatedWith
J.G. White Engineering Corp.
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- J.G. White Engineering Corp.
Crossley, Archibald M., 1896-1985
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J.M. Mathes, Inc.
J.M. Mathes, Inc.
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Crossley, Archibald M., 1896-1985
associatedWith
J. Walter Thompson Co.
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Crossley, Archibald M., 1896-1985
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Kaplan and Bruck
Kaplan and Bruck
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King Features
King Features
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Crossley, Archibald M., 1896-1985
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Kirsten Pipes
Kirsten Pipes
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Crossley, Archibald M., 1896-1985
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Koppers Co., Inc.
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Lehn and Fink, Inc.
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Crossley, Archibald M., 1896-1985
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Lennen and Mitchell, Inc.
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Lyn Baker Advertising
Lyn Baker Advertising
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Crossley, Archibald M., 1896-1985
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Market Research Corporation of America
Market Research Corporation of America
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Crossley, Archibald M., 1896-1985
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Marschalk and Pratt Co.
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Crossley, Archibald M., 1896-1985
associatedWith
McCall Corp.
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Crossley, Archibald M., 1896-1985
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McCann Erickson, Inc.
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Crossley, Archibald M., 1896-1985
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Meredith Publishing Co.
Meredith Publishing Co.
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Mutual Broadcasting System
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Crossley, Archibald M., 1896-1985
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National and Columbia Broadcasting Systems
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Crossley, Archibald M., 1896-1985
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National Association of Broadcasters
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Crossley, Archibald M., 1896-1985
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National Carbon Co.
National Carbon Co.
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Crossley, Archibald M., 1896-1985
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National Cash Register Co.
National Cash Register Co.
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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National Council on Political Polls
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Crossley, Archibald M., 1896-1985
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National Peace Academy
National Peace Academy
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Crossley, Archibald M., 1896-1985
associatedWith
National Research Organization
National Research Organization
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Crossley, Archibald M., 1896-1985
associatedWith
National Standard Parts Association
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Crossley, Archibald M., 1896-1985
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N.W. Ayer and Son, Inc.
N.W. Ayer and Son, Inc.
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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Office of Price Administration
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Oshry, Harold G>
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Crossley, Archibald M., 1896-1985
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Our World Publishing Co.
Our World Publishing Co.
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Crossley, Archibald M., 1896-1985
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Pabst Blue Ribbon Beer Co.
Pabst Blue Ribbon Beer Co.
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Crossley, Archibald M., 1896-1985
associatedWith
Pacific Mills
Pacific Mills
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Crossley, Archibald M., 1896-1985
associatedWith
Parents' Institute, Inc.
Parents' Institute, Inc.
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Crossley, Archibald M., 1896-1985
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Passenger Service Improvement Corporation of Philadelphia
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Crossley, Archibald M., 1896-1985
associatedWith
Pepsi-Cola Co.
Pepsi-Cola Co.
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Crossley, Archibald M., 1896-1985
correspondedWith
Political Surveys and Analyses, Inc.
Political Surveys and Analyses, Inc.
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Crossley, Archibald M., 1896-1985
associatedWith
Post Publishing Co.
Post Publishing Co.
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Crossley, Archibald M., 1896-1985
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Princeton University
Princeton University
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Crossley, Archibald M., 1896-1985
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Process Development Corp.
Process Development Corp.
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Crossley, Archibald M., 1896-1985
associatedWith
Procter and Gamble
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Crossley, Archibald M., 1896-1985
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Procter and Gamble Co.
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Crossley, Archibald M., 1896-1985
associatedWith
Public Health Service
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Crossley, Archibald M., 1896-1985
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Public Opinion Survey, Inc.
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Crossley, Archibald M., 1896-1985
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Radio-Graph Corporation
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Crossley, Archibald M., 1896-1985
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R.B. Davis
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Reach, Yates, and Mattoon, Inc.
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Crossley, Archibald M., 1896-1985
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Reader Mail, Inc.
Reader Mail, Inc.
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Crossley, Archibald M., 1896-1985
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Reader's Digest Association, Inc.
Reader's Digest Association, Inc.
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Crossley, Archibald M., 1896-1985
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Realty Advisory Board on Labor Relations, Inc.
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Crossley, Archibald M., 1896-1985
associatedWith
Reed and Barton Silversmiths
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Crossley, Archibald M., 1896-1985
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Reiss Advertising
Reiss Advertising
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Crossley, Archibald M., 1896-1985
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Research Council, Inc.
Research Council, Inc.
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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R.J. Reynolds Tobacco Co.
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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- Constellation Relation
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Crossley, Archibald M., 1896-1985
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Citation
- Place
- Marocco, Africa
Marocco, Africa
Parsed from SNAC EAC-CPF.
Citation
- Place
- Tangier, Morocco
Tangier, Morocco
Parsed from SNAC EAC-CPF.
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Citation
- Convention Declaration
- Convention Declaration 219
