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Information: The first column shows data points from Crossley, Archibald, Mrs. in red. The third column shows data points from Crossley, Archibald W. in blue. Any data they share in common is displayed as purple boxes in the middle "Shared" column.

Name Entries

Crossley, Archibald, Mrs.

Shared

Crossley, Archibald W.

Crossley, Archibald, Mrs.

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Crossley, Archibald, Mrs.

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Crossley, Archibald M.

Computed Name Heading

Name Components

Name :

Crossley, Archibald M.

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Crossley, Archibald W.

Computed Name Heading

Name Components

Name :

Crossley, Archibald W.

Rules

Archibald Maddock Crossley was born 7 December 1896 in Fieldsboro, New Jersey. An early pioneer of public polling and one of the first to use representative sampling techniques, Crossley was a 1917 graduate of Princeton University. Employed by J. H.Cross Company (1918-1922), a small advertising firm in Philadelphia, he later joined the Literary Digest (1922-1926) as an assistant research director. In 1926, he established his own marketing research company, Crossley, Inc. His first significant contribution to commercial market research was the creation of a radio audience measurement system, "Crossley Ratings," in 1929. The ratings determined the audience size of radio broadcasts by calling homes and asking people what they listened to the previous night or day segment. The first to methodically measure local and national audiences by telephone on a systematic basis, Crossley is credited with originationg the term "rating." Crossley ratings were followed with the simpler "Hooper Ratings" in 1946. Even now, ratings are the basis for advertising costs and program renewals. Crossley also played a major role in research on printed media through the "Continuing Study of Magazine Audiences" (CSMA) and studies for Life, Look and other publications. The Crossley agency became an almost indispensible business aid for newspapers, magazines, advertising agencies and broadcasting firms, becoming one of the first to sample public reaction to brand names of breakfast foods, toothpaste, soap, silver and other household items. Throughout his career, Crossley "concentrated on the psychology of questionnaires, focusing on how question wording could affect how the intensity of a given response is measured. This led him to crusade for ethics and professional polling standards". [ Encyclopedia of Survey research methods, v. 2, 2008, p. 170.]. Crossley was 88 when he died at his home in Princeton, NJ on 1 May 1985.

From the description of Archibald M. Crossley papers, undated, 1926-2002. (University of Connecticut). WorldCat record id: 776608771

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eng

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Latn

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URI

http://www.worldcat.org/oclc/776608771

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Citation

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URI

http://www.worldcat.org/oclc/79449356

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URI

http://viaf.org/viaf/60814198

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<objectXMLWrap> <container xmlns=""> <filename>/data/source/findingAids/uct/MSS19950050.xml</filename> <ead_entity en_type="persname">Crossley, Archibald W.</ead_entity> </container> </objectXMLWrap>

URI

http://doddcenter.uconn.edu/asc/findaids/Roper/MSS19950050.html

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Crossley, Archibald, Mrs.

creatorOf

Mrs. Archibald Crossley autograph collection, 1767-1861.

Resource

Crossley, Archibald, Mrs. Mrs. Archibald Crossley autograph collection, 1767-1861.

Title: Mrs. Archibald Crossley autograph collection, 1767-1861.

Autographs chiefly relating to the American Revolution, including letters of Alexander, William, (Lord Stirling), Benedict Arnold, Benjamin Franklin, Alexander Hamilton, John Hancock, John Jay, Henry Lee, Peter Muhlenberg, Philip Schuyler, and George Washington. Other persons represented include Henry Clay, Daniel Webster, and Horace Greeley.

ArchivalResource: 19 items.

http://www.worldcat.org/oclc/79449356 View

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creatorOf

Descriptive Note

Crossley, Archibald, Mrs.

creatorOf

Archibald M. Crossley papers, undated, 1926-2002.

Resource

Crossley, Archibald M. Archibald M. Crossley papers, undated, 1926-2002.

Title: Archibald M. Crossley papers, undated, 1926-2002.

The collection contains the personal and professional papers of survey research pioneer, Archibald M. Crossley. Reports, studies, questionnaires, correspondence and publications document the interactions, interests and activities of Crossley and his peers, as well as the polling organizations and companies with which he was associated including Crossley SD Surveys, Inc., ArchCross Associates, Inc. and Political Surveys and Analyses, Inc. The collection is a rich resource of data regarding American opinions on a variety of products, services and politicians throughout the middle years of the twentieth century.

ArchivalResource: 50.55 linear ft.

http://www.worldcat.org/oclc/776608771 View

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creatorOf

Descriptive Note

Crossley, Archibald W.

referencedIn

Elmo Roper Papers

Resource

Elmo Roper Papers., 1909-1972

Title: Elmo Roper Papers

Elmo Roper (1900-1971) was a pioneer in the fields of market research and public opinion polling. The collection contains correspondence, speeches, speech cards, articles, newspaper clippings, and scrapbooks, some job files from Roper Research Associates, and a variety of press releases, advertisements, and legal papers from the various groups and corporations with which he was involved.

ArchivalResource:

https://archivessearch.lib.uconn.edu/repositories/2/resources/628 View

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referencedIn

Descriptive Note

Crossley, Archibald, Mrs.

correspondedWith

Alexander, William, 1726-1783

Target

Alexander, William, 1726-1783
http://n2t.net/ark:/99166/w6qc01mm View

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correspondedWith

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Crossley, Archibald, Mrs.

correspondedWith

Arnold, Benedict, 1741-1801

Target

Arnold, Benedict, 1741-1801
http://n2t.net/ark:/99166/w6qf8rs8 View

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Crossley, Archibald, Mrs.

associatedWith

Clay, Henry, 1777-1852.

Target

Clay, Henry, 1777-1852.
http://n2t.net/ark:/99166/w6xs5sgt View

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Crossley, Archibald, Mrs.

associatedWith

Crossley Surveys, inc.

Target

Crossley Surveys, inc.
http://n2t.net/ark:/99166/w6xx0fx0 View

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associatedWith

Descriptive Note

Crossley, Archibald, Mrs.

correspondedWith

Franklin, Benjamin, 1706-1790

Target

Franklin, Benjamin, 1706-1790
http://n2t.net/ark:/99166/w6z31xzn View

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correspondedWith

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Crossley, Archibald, Mrs.

associatedWith

Greeley, Horace, 1811-1872.

Target

Greeley, Horace, 1811-1872.
http://n2t.net/ark:/99166/w6h41tbn View

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associatedWith

Descriptive Note

Crossley, Archibald, Mrs.

correspondedWith

Hamilton, Alexander, 1757-1804

Target

Hamilton, Alexander, 1757-1804
http://n2t.net/ark:/99166/w6qz283d View

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correspondedWith

Descriptive Note

Crossley, Archibald, Mrs.

correspondedWith

Hancock, John, 1737-1793

Target

Hancock, John, 1737-1793
http://n2t.net/ark:/99166/w68p5xp7 View

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correspondedWith

Descriptive Note

Crossley, Archibald, Mrs.

correspondedWith

Jay, John, 1745-1829

Target

Jay, John, 1745-1829
http://n2t.net/ark:/99166/w6gx4fqs View

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correspondedWith

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Crossley, Archibald, Mrs.

correspondedWith

Lee, Henry, 1756-1818

Target

Lee, Henry, 1756-1818
http://n2t.net/ark:/99166/w6fj2kwt View

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correspondedWith

Descriptive Note

Crossley, Archibald, Mrs.

correspondedWith

Muhlenberg, John Peter Gabriel, 1746-1807

Target

Muhlenberg, John Peter Gabriel, 1746-1807
http://n2t.net/ark:/99166/w6wq0f66 View

Type

correspondedWith

Descriptive Note

Crossley, Archibald, Mrs.

correspondedWith

Schuyler, Philip John, 1733-1804

Target

Schuyler, Philip John, 1733-1804
http://n2t.net/ark:/99166/w62v2k6j View

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correspondedWith

Descriptive Note

Crossley, Archibald, Mrs.

correspondedWith

Webster, Daniel, 1782-1852

Target

Webster, Daniel, 1782-1852
http://n2t.net/ark:/99166/w6ft8k6w View

Type

correspondedWith

Descriptive Note

Crossley, Archibald W.

correspondedWith

Roper, Elmo, 1900-1971

Target

Roper, Elmo, 1900-1971
http://n2t.net/ark:/99166/w6j67m2v View

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correspondedWith

Descriptive Note

United States

as recorded (not vetted)

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Compare Constellations

Name Entries

Crossley, Archibald, Mrs.

Shared

Crossley, Archibald W.

Crossley, Archibald, Mrs.

Crossley, Archibald M.

Crossley, Archibald W.

United States

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