National Biscuit Company

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National Biscuit Company

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Name :

National Biscuit Company

NBC

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NBC

N.B.C.

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N.B.C.

Nabisco

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Nabisco

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Exist Dates

Exist Dates - Date Range

1925

active 1925

Active

1929

active 1929

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Biographical History

The National Biscuit Company was founded in 1898, the product of a merger among the American Biscuit and Manufacturing Company, the New York Biscuit Company, and the United States Baking Company. The new conglomerate was headquartered in New York City with 114 bakeries across the United States. Over the next several decades the company grew by acquiring companies such as the F.H. Bennett Company, maker of Milk-Bone Pet Products, and the Shredded Wheat Company, maker of Triscuit Wafers and Shredded Wheat Cereal. The name "Nabisco" was first used as the name for a cracker introduced in 1901, but the corporate name did not change to Nabisco until 1971. The Uneeda Biscuit, National Biscuit Company's first packaged cracker, was the subject of the company's first million-dollar advertising campaign.

From the description of National Biscuit Company photograph album, 1900-1935. (Duke University Library). WorldCat record id: 312700548 From the guide to the National Biscuit Company photograph album, 1900-1935, (David M. Rubenstein Rare Book & Manuscript Library, Duke University)

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External Related CPF

https://viaf.org/viaf/135485731

https://www.worldcat.org/identities/lccn-n50065510

https://id.loc.gov/authorities/n50065510

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Subjects

Biscuits

Food industry and trade

Grocery trade

Grocery trade

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Places

Buffalo (N.Y.)

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United States

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AssociatedPlace

New York (State)--Buffalo

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<conventionDeclaration><citation>VIAF</citation></conventionDeclaration>

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Identity Constellation Identifier(s)

w6n04ws9

9465552