DuPont External Affairs.
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DuPont External Affairs.
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DuPont External Affairs.
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Biographical History
The External Affairs Department of E.I. du Pont de Nemours & Company was created on January 1, 1986, by the merger of the Marketing Communications and Public Affairs Departments. The term "External Affairs" had been used earlier in 1979-84, when Charles E. Welch had served as "Vice President--External Affairs & General Counsel" with general supervision of the Legal, Marketing Communications, Public Affairs, and General Services Departments. The department was restyled "Du Pont External Affairs" on November 1, 1990, when the company dropped the use of the term "department", and as "DuPont External Affairs" in 1992. The department is responsible for all company advertising and publicity.
The Marketing Communications Department was the successor to the Advertising Department, which was created from the Advertising Division of the Sales Department in the general reorganization of September 1921. The Advertising Department was responsible for all print and radio advertisements, market research, and working with outside advertising agencies.
The Public Affairs Department was the successor to the Publicity Department. It too had sprung from the Advertising Division of the Sales Department, by way of the Publicity Bureau of 1916. It was renamed the Publicity Department in October 1935, the Public Relations Department on April 1, 1938, and the Public Affairs Department on January 1, 1973.
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Languages Used
Subjects
Advertising
Advertising
Advertising
Advertising
Advertising Department
African American consumers
Agricultural chemical
Antron nylon fiber
Architects
Asian American consumers
Bathing suits
Bedding
Biomedical materials
Rug and carpet industry
Carpet fibers
Carpets, Stain-resistant
Centrifuges
Chemical industry
Clothing and dress
Color in clothing
Color in the textile industries
Color preferences
Consumer behavior
Consumers
Consumers
Consumer satisfaction
Consumers' preferences
Corian
Corporate image
Corporations
Dacron
Department stores
Drugs
Herbicides
Hispanic American consumers
Industrial publicity
Interior decorators
Jeans (clothing)
Luggage
Lycra spandex fiber
Marketing
Marketing research
Market surveys
Mattresses
Medical technology
Men's clothing
Monece bicomponent fabric
Nomex aramid fiber
Nuclear medicine
Nylon
Orlon
Pajamas
Panty hose
Paperboard
Pharmaceutical industry
Pillows
Press releases
Public opinion
Raidiology, Medical
Samples (Commerce)
Selling
Selling
SilverStone non-stick finishes
Soybean industry
Spandex
Stainmaster carpet fiber
Sweaters
Synthetic fabrics
Tablecloths
Tear sheets
Textile fibers, Synthetic
Tire fabrics
Tyvek olefin fiber
Underwear
Wallboard
Women consumers
Nationalities
Activities
Occupations
Legal Statuses
Places
South America
as recorded (not vetted)
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