Alcorn, Allan.

Al Alcorn is a pioneering engineer and computer scientist. He was the designer of the video arcade game Pong, creating it under the direction of Bushnell and Dabney. Pong was a hit in the 1970s. Alcorn was directly involved in several Silicon Valley startups, including Cumma, a re-programmable video game cartridge/kiosk system (and precursor to the similar Neo Geo system), and an advisor to Etak, one of the first practical, in-car navigation systems. He later became an Apple Fellow, and led and consulted to a variety of startups during the tech boom. In 1998, Alcorn co-founded Zowie Intertainment, a spinoff from Interval Research. There he developed a child's playset with a location system that allowed a PC to respond to the child's play. [Wikipedia].