Iowa State University. Office of University Marketing.

The Office of University Marketing was established in 1987 to provide unity and coordination of Iowa State's colleges and departments when implementing marketing strategies for promotional advertisements. The main purposes of the Office of University Marketing are to develop and direct market research, create advertising themes, and to implement promotional campaigns.

The Office of University Marketing is the central resource for creating a unified visual identity, or university brand, in which every department has the same professional quality and look in their communications and publicity products. This office is responsible for reviewing and developing marketing proposals, estimating costs, writing promotional materials for all media, and bringing the final promotional product through the publication and distribution stages.

University Marketing is also responsible for creating the standards for the visual identity program for the Iowa State Athletic Department. Every item distributed, from the tattoos and shopping bags given out at the Iowa State Fair, to the athletic apparel, mouse pads, banners, pennants, mugs, pens and other miscellaneous items must meet the guidelines set forth by the Office of University Marketing.