Ford Motor Company. Photographic Department.

Ford Motor Company began displaying its products at non-automotive exhibitions as early as 1904, becoming a leading exhibitor in world's fairs and other events by the mid 1930s and into the 1960s. For the 1939-1940 New York World's Fair of Tomorrow, designers anticipating elevated roads developed an exposition building that featured a "road of tomorrow." Visitors were driven down a spiral ramp in brightly painted Ford, Mercury, and Lincoln-Zepher automobiles. The Ford Exposition building, which was 520 feet long, 429 feet wide, and 88 feet high covering seven acres, also included an Industrial Hall dominated by a revolving exhibit called the "Ford Cycle of Production" and the Ford Playhouse theater.