Kauffer, E. McKnight (Edward McKnight), 1890-1954

Artist and graphic designer.

Edward McKnight Kauffer (b. Dec. 14, 1890, Great Falls, Montana-d. Oct. 22, 1954, New York City) was an American-born artist noted for his avant garde graphic design and poster art, especially in Britain.

Edward McKnight Kauffer (1891-1954) was born at Great Falls, Montana. He grew up in the small town of Evansville on the Ohio River in Indiana, where the Kauffer grandparents had settled. After the divorce of his parents, he spent two years in an orphanage. By the age of four or five he had begun to draw. His mother remarried in 1899. Kauffer left school at the age of 12 or 13 to be helper to the scene painter in the City Directory.

In the Elder Bookshop and Art Rooms in San Francisco Kauffer acquired not only a speaking voice of marked attractiveness and distinction but also a life-long passion for books. He continued his studies as a painter by receiving his first formal training at evening sessions at the Mark Hopkins Institute. He met Professor McKnight, who became his patron; in homage to him Kauffer adopted the name of McKnight. A small exhibition of Kauffer's paintings was held at the Elder Art Rooms. He also studied at the Chicago Art Institute, and in Munich and Paris, and started his career as a theatrical scene painter. He was returning from Germany to this country in 1914 and was in London when World War I broke out.

In 1914 Kauffer would marry American Pianist, Grace Ehrlich and they would have a daughter. In 1921 Kauffer would move to New York City leaving his wife and daughter. In the spring of 1922 Kauffer returned to London with Marion Dorn, American textile designer. They would stay in London just prior to the beginning of World War II when they would return once again to New York. They would eventually marry in 1950.

In the Twenties in London, he went to work in a soldiers' canteen and began designing posters for the London Underground Railway in his spare time. His posters were so strikingly successful that he soon got further orders, and built up a reputation in his field. The posters would indicate to the war-weary British the normal resumption of public transportation. The posters made history in art circles and have been regarded ever since as revolutionary concepts of art-cum industry. A 1926 exhibition given at the Ashmolean Museum at Oxford furthered Kauffers notoriety.

His recognition in America began in 1937, when the Museum of Modern Art presented his work in its first one-man show ever given to an American poster designer. He returned to this country to live in 1940. While Kauffer was widely recognized abroad and the MOMA show brought attention, very few Americans knew of him and fewer advertisers were willing to accept the poster as an art form. His clients, since his return to America have included the National Red Cross, American Airlines, the New York Subways, Ringling Brothers Circus, the Container Corporation of America, the American Silk Mills and many others.

Kauffer was among the first in the early Twenties to respond to the impact of modern art, particularly the work of the cubist painters Picasso and Braque. The influence of cubism can be seen in his posters and was the basis of his dynamic geometrical style. The emphatic angular forms of Kauffer's posters shocked the public into attention. His artistry, and in particular his color sense, held that attention and, in a few short years just after the First World War, laid the foundations of his reputation as a designer, not only among the leading business men of the time, but particularly among critics and art students. T.S. Eliot, a friend of Kauffer's, describes his marriage of the public and modern art, "He did something for modern art with the public as well as doing something for the public with modern art."

In addition to his involvement in advertising, Kauffer was a book illustrator as well illustrating editions of many classics, including Burton's "Anatomy of Melancholy," Cervantes' "Don Quixote," Carl Van Vechten's "Nigger Heaven," and works by Herman Melville, T.S. Eliot, Arnold Bennett, Lord Birkenhead and others.

His work is represented in the South Kensington Museum in London and in the Corcoran Art Gallery in Washington, and there are examples of it also in the Victoria and Albert Museum, London, and in Milan. He edited a survey, The Art of the Poster, in 1934. He was a Fellow of the British Institute of Industrial Art and a member of the Council for Art and Industry. When the Royal Society of Arts established its high diploma of R.D.I. (Designer for Industry) in 1937 he was ineligible as a foreigner, but was granted honorary status. He was asked to be Honorary Advisor to the Department of Public Information for the United Nations. He was Advisory Council for the Victoria and Albert Museum. His biography appears in the English "Who's Who" and in the American "Who's Who", as well as in the Columbia Encyclopedia.

Kauffer began to lose interest in the New York advertising scene. A friend of his said that he chose to kill himself with drink. He continued to work to the end, almost obsessively. Kauffer died on 22 October 1954.