Duke University. Office of Institutional Advancement.

Everett H. Hopkins was appointed Vice President for Institutional Advancement in January 1961 and began his duties in July of that year. The Long-Range Planning Committee of the late 1950s and early 1960s demonstrated the need for organized institutional advancement and large-scale development. Originally, the Vice President for Institutional Advancement was responsible for all public and alumni relations, fund raising, and long-range planning and development. In 1963, long-range planning duties were separated from Institutional Advancement and a new office was created. Hopkins became Vice President for Planning and Institutional Studies. By 1970, offices that fell under Institutional Advancement included Development, Placement Services, Public Relations, and University Editor. In the spring of 1981, President Sanford wanted to redefine the office and its duties. As a result, the Institutional Advancement office was eliminated and its duties largely fell under the office of University Development. The Institutional Advancement program was led by Everett H. Hopkins (1961-1963); Frank L. Ashmore (1963-1973); J. David Ross (1973-1979); and Marion B. Peavey (1979-1981, served as Director; Vice Presidency unfilled after Ross).