Sutnar, Ladislav

Ladislav Sutnar was born in 1897, in Czechoslovakia. He first came to the United States in 1939 to design the Czech pavilion for the World's Fair, and stayed due to the Nazi invasion of his homeland. He worked for a variety of important clients, including the United Nations and IBM. He also worked for Sweet's Catalog Service for almost 20 years. Sutnar authored several books, including Package Design: The Force of Visual Selling and Visual Design in Action: Principles, Purposes . His work is held in the collection of the Museum of Modern Art. He died in New York City in 1976.