The materials were created by the UCF Marketing Office .

The University Marketing Office is one of five units that operates under the University Relations department. A client-based service that operates for both the administration and colleges on campus, the University Marketing Office is responsible for the marketing of the university both to potential students and to the general public. The University Marketing office strives to consolidate all of the university marketing under its umbrella so that the integrity of the university logo can be properly promoted and preserved.