Toiletine Company.
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Toiletine Company.
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Toiletine Company.
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The Toiletine Company was a small manufacturer of toiletries, patent medicines and flavorings. Its founder and sole proprietor, Benjamin Franklin Miner, began the manufacture of vegetable extracts (including lemon, wintergreen, peppermint, ginger, nutmeg, cinnamon, cloves and rosewater) in Hoosick Falls, N.Y. in 1885. In 1890 he developed "Toiletine", an alcohol-based, anti-inflammatory patent medicine, which he touted as a hand and body lotion, aftershave, and as a gargle for "catarrh." Miller relocated to Montague, Mass., a small town near Greenfield, in 1893, where he established a small factory and did a small but profitable business through advertising and a system of mail orders and sales agents. Miner also manufactured "Miner's Pure Vanilla," "Fabriclean," a cleaning fluid, "Evarosa," a pure vegetable hair tonic, and "Deodrar," a moth-proofing agent. Miner sold the business to William H. Ulrich, a retired furniture dealer from Yonkers, in 1910. Ulrich built a new factory in Greenfield and expanded the business through more aggressive advertising. At his death in 1932, he was succeeded by his son Charles F. Ulrich who finally closed the business in 1972.
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Subjects
Advertising
Anti-inflammatory agents
Patent medicines
Toilet preparations
Vanilla