Bates Worldwide (Firm)
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Bates Worldwide (Firm)
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Bates Worldwide (Firm)
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Biographical History
Established in 1940 by former executives of the Benton & Bowles agency; one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi).
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External Related CPF
https://viaf.org/viaf/144596711
https://www.worldcat.org/identities/lccn-no2004007315
https://id.loc.gov/authorities/no2004007315
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Languages Used
Subjects
Advertising
Advertising
Advertising
Advertising
Advertising agencies
Advertising executives
Conglomerate corporations
Consolidation and merger of corporations
Consumer goods
Drugs
Graphic design
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Places
United States
as recorded (not vetted)
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Convention Declarations
<conventionDeclaration><citation>VIAF</citation></conventionDeclaration>