Holt, Samuel C. O., 1936-

Broadcasting executive and consultant.

Coordinator of programming, Public Broadcasting Service, 1970-1973; senior vice president for programming, National Public Radio, 1977-1983.

Samuel C. O. Holt was born January 18, 1936. He studied European history at Princeton University, receiving a bachelor of arts degree in 1958. As a Rhodes scholar, he attended Oxford University, studying Anglo-American diplomatic history and receiving a bachelor of philosophy degree in 1960. He completed non-thesis doctoral work in military history at Oxford in 1961. Holt began military training in the ROTC while at Princeton and was commissioned as a Second Lieutenant, USAR, in 1958. During active service, 1961-1963, he was Research Project Officer and Instructor at the U.S. Army Artillery and Missile School, Fort Sill, Oklahoma, where he assisted in the development of new training technologies, including the first digital computer used in field service. During 1963-1964, Holt was Assistant Professor of History at Southern Methodist University, where he taught courses in U.S. diplomatic history. Holt pursued studies in public broadcasting at Harvard University, completing doctoral coursework in 1967. He also received a master of arts degree from Harvard in 1986.

Holt began his broadcasting career in 1956 as an editorial desk assistant with CBS TV News, New York. At WATV Radio, Birmingham, Alabama, he worked as a reporter, 1960-1961. As News and Sports Director and President of WATV, 1964-1967, he initiated the first all-news and talk format in the South, for which he designed programs, wrote news, and hosted programs on-air. From 1966 to 1970, Holt taught American history through Harvard University's Extension Service and assisted in the design of a television-based course presented over public station WGBH, Boston. During the same period, he worked as a consultant in new communications technologies, educational telecommunications, and program development. Holt was project director of the Public Radio Study, 1968- 1969, and principal author of the Study's Report, a planning document for establishment of a public radio system under the terms of the Public Broadcasting Act of 1967 . Commissioned by the Corporation for Public Broadcasting (CPB ) and the Ford Foundation, this report was utilized by CPB in creating a national public radio system .

One of the founding staff of the Public Broadcasting Service (PBS), Holt designed PBS's system for program planning, production, and evaluation. As Coordinator of Programming, 1970-1973, he developed and oversaw PBS's national program service; programming included Masterpiece Theatre, Firing Line, The Great American Dream Machine, Zoom, The Electric Company, coverage of the Watergate hearings, NOVA, Visions, Religious America, and The Ascent of Man. Holt was responsible for PBS oversight of the development of closed captioning and for initial efforts in the coordination of educational programs for classroom use. In providing programming representation to foreign broadcasters and organizations, Holt worked with the British Broadcasting Corporation, the Canadian Broadcasting Corporation, Office de la Radio et de la Television Francaise, and the European and Asian Broadcasting Unions.

Holt returned to communications consulting upon leaving PBS in 1973. Much of his consulting work during 1973-1977 concerned public broadcasting development. Projects included assistance in Association of Public Radio Stations and National Public Radio merger discussions leading to the restructuring of the public radio system, preparation of a report on the use of new technologies to provide radio services to the blind and physically handicapped ("print handicapped"), and coordination of an interagency task force in support of the Public Broadcasting Financing Act of 1978. As an independent producer, Holt co-founded Holt-Beame, Incorporated, for which he developed programming for the bicentennial of the American Revolution.

In 1977 Holt joined National Public Radio (NPR) as Senior Vice President for Programming. In directing NPR's Programming Division, 1977-1983, he managed the development, production, and evaluation of national program services and oversaw NPR's contract negotiations with arts institutions. Programs initiated during this period included Morning Edition, The Sunday Show, NPR Playhouse, and A Prairie Home Companion. Holt oversaw the planning and development of syndicated programming through "NPR Plus" services and initiated cassette tape sales to educational institutions and to general audiences. He developed the Public Radio Audience Profile, a measurement tool used by NPR in gathering audience research data, and led planning activities resulting in the satellite distribution of NPR services. During this period, the Programming Division won major awards for programming excellence, including the Peabody, Ohio State, DuPont/Columbia, Polk, Armstrong, Unity and Clarion awards; the Division was the first American winner of the Prix Italia and Radiotelevisione Italiana prizes. In addition to his work in the Programming Division, Holt conducted a study of financing options for public radio and wrote a plan outlining a transition to private funding. He represented NPR in foreign and international broadcasting organizations, including service as Vice Chairman of the North American National Broadcasters Association. In 1983, Holt received the Edward R. Murrow Award for outstanding contributions to public radio.

Since leaving NPR in 1983, Holt has continued to work in broadcasting, communications technology, and education. As an independent consultant, he has provided advice on communications policy and technologies to government agencies including the Department of State, the U.S. Information Agency, and the Library of Congress. He advised the Virginia Public Telecommunications Board on the development of a statewide communications policy, 1988-1989, and in 1992 assisted in the design of the U.S. Department of Education's "Satellite Town Meetings" teleconferencing system. Consulting projects in the private sector have included oversight of a proposed Home Box Office digital audio service, 1983-1984, and design and production of interactive multimedia services for the Discovery Channel. His work in education has included creation of television programming for schools on the history of U.S.-Soviet relations, produced through the U.S. Institute of Peace, and implementation of a fellowship program for American students through the Battle of Normandy Foundation. During 1985-1987, Holt founded and managed Sound Investment, Incorporated, a media consulting and programming company.

Holt currently serves as Chairman and CEO of Content Technologies, Incorporated, a company designing and producing interactive media products, and as Principal with The Alpha Group, through which he offers consulting services in education.