Gerber, Alex, 1895-1969

Alex Gerber (1895-1969) was a lyricist in New York City. He produced vaudeville acts and units for the vaudeville circuit. He wrote songs for "Poor Little Ritz Girl" (1920), "Ziegfeld Follies of 1920", "The Passing Shows "of 1921 and 1924, and "The Greenwich Village Follies of 1921". He wrote radio features for Jack Benny and Joe Penner and others. He collaborated with Sigmund Romberg and composed songs for Eddie Cantor, Al Jolson, and Fanny Brice. In the 1930s his "Funz-a-Poppin" toured worldwide. Gerber was also a writer of comedy material for film and radio and later wrote commercials and jingles for television.