Holte, Clarence L., 1909-1993
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Holte, Clarence L., 1909-1993
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Name :
Holte, Clarence L., 1909-1993
Holte, Clarence L.
Computed Name Heading
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Name :
Holte, Clarence L.
Holte, Clarence, 1909-1993
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Name :
Holte, Clarence, 1909-1993
Holte, Clarence LeRoy, 1909-1993
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Name :
Holte, Clarence LeRoy, 1909-1993
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Biographical History
Resident of Harlem, N.Y, advertising executive, and bibliofile
Clarence Holte, was a resident of Harlem, N.Y., an advertising executive with Batten, Barton, Durstine and Osbourne, Ind., and a bibliofile. He specialized in marketing to African Americans.
Clarence Leroy Holte (1909-1993) is principally known as an African-American bibliophile who collected books pertaining to Africa and the African diaspora. He was also an advertising executive and for twenty years worked as an ethnic market specialist for a general market advertising firm.
Holte assembled a collection of approximately 8,000 volumes covering the history and culture of Africans and people of African descent in the Americas and Europe. He collected both rare books and contemporary publications, the earliest published in 1690 and extending into the 1970s, including many first editions. This collection was sold to Ahmadu Bello University in Zaria, Nigeria in 1977 following its exhibition at the Second World Black and African Festival of Arts and Culture (FESTAC) in Nigeria.
Holte founded "The Basic Afro-American Reprint Library," with the goal of educating a primarily black audience about black history. Additionally, he donated funds for a literary prize, awarded biennially in recognition of a significant contribution by a living writer to the cultural heritage of Africa and the African diaspora. The award, named for him, was created in 1977, with the last prize given in 1988.
Between 1952 until his retirement in 1972, Holte was on the staff of the Madison Avenue advertising agency of Batten, Barton, Durstine and Osbourne, Inc., where he supervised the consumer ethnic markets operation which developed plans for the promotion of products geared towards these markets. In this position he made numerous trips to Nigeria, Ghana and Liberia to promote construction projects in these countries.
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External Related CPF
https://viaf.org/viaf/108020911
https://www.worldcat.org/identities/lccn-no2010035600
https://id.loc.gov/authorities/no2010035600
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Languages Used
Subjects
Advertising agencies
Advertising executives
Advertising executives
Advertising, Newspaper
African American authors
African American consumers
African American executives
African American newspapers
African American periodicals
African American press
African Americans
African Americans
African Americans
African Americans
African Americans in advertising
Book collecting
Book collectors
Church history
Church history 19th century
Clarence L. Holte Prize
Investments, American
Literary prizes
Literary prizes
Target marketing
Nationalities
Activities
Occupations
Legal Statuses
Places
United States
as recorded (not vetted)
AssociatedPlace
Africa
as recorded (not vetted)
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West Indies
as recorded (not vetted)
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United States
as recorded (not vetted)
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Convention Declarations
<conventionDeclaration><citation>VIAF</citation></conventionDeclaration>