Iowa State Dairy Association.

The Iowa State Dairy Association (ISDA) was founded as the Northeastern Iowa Dairymen's Association in 1877. The association was reorganized and renamed the Iowa State Dairy Association in 1891 with the purpose of promoting "the dairy interests within the state of Iowa and everything pertaining thereto and connected therewith." The Iowa Dairy Industry Commission (IDIC) was established by the Iowa legislature in 1939, at the request of the ISDA, to promote the use of dairy products through advertising, publicity, sales promotion, research, and education. In 1972, the Midland United Dairy Industry Association (predecessor to the Midwest Dairy Association) was formed as a regional advertising and promotion organization. This Association, as a member of the United Dairy Industry Association, helped to sponsor the promotional efforts of the American Dairy Association nationwide. Most of the former functions of the Iowa State Dairy Association were transferred the Midland UDIA.