Austin Motor Company, ltd.

Austin Motor Company Ltd., car and commercial vehicle manufacturers, Longbridge, founded 1906 by Herbert Austin (formerly the General Manager of Wolseley Tool and Motor Car Company Ltd.). The company survived the financial crisis in the 1920s, introducing, the highly successful Seven in 1922, and joining Morris Motors in the British Motor Corporation (BMC), 1952. In 1968, BMC and Leyland merged and from 1970 Austin was part of the Austin-Morris Division of the British Leyland Motor Corporation Ltd.

Reference: R. Storey, Automotive Sources in Coventry Archives (Coventry, 1996).