J. Walter Thompson company

Advertising agency.

After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession.

Founded in 1864 in New York City; one of the largest and oldest advertising agencies in the United States.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo.

Founded in New York City in 1864; one of the largest and oldest advertising agencies in the United States.

Founded in New York, N.Y., in 1864; one of the world's largest advertising agencies.

Company founded in NY in 1864. One of the world's oldest, largest, and most innovative advertising agencies. These files are from the company's information center located in Chicago, Ill.

Founded in 1864 in New York, N.Y. One of the world's oldest and largest advertising agencies.

Officer in the 48th Regiment, New York Volunteer Infantry from 1861-1864; businessman and church trustee.

Account representative and internal corporate consultant (1960-67 and 1969-1972) at the J. Walter Thompson Company. The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

Advertising executive and creative director at the J. Walter Thompson company; artist.

Company founded in New York City in 1864. One of the world's oldest and largest advertising agencies. In 1994, JWT used its archives at Duke University and information from many offices to create three audiovisual modules on company history. Kodak account director Ernie Emerling managed the project.

Founded in 1864 in New York City, is one of the oldest and largest advertising agencies in the United States.

Founded in 1864 in New York, N.Y.; the largest enduring advertising agency in the United States. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions to the collection were received and interfiled.

Executive at the J. Walter Thompson Company. The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

Founded in NY, 1864. One of the world's oldest and largest advertising firms.

President, Chief Executive Officer, and Chairman of the Board of the J. Walter Thompson Company; owner of a hand press; and book collector.

Founded in New York, N.Y., in 1864; one of the world's oldest and largest advertising agencies.

Advertising executive with J. Walter Thompson Co.

Founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. Taylor was born in Wilmette, Illinois. He attended Dartmouth College and, prior to joining JWT, worked at Marshall Field and Company, Henry Hearst and McDonald, McCann-Erickson, and the Curtis Publishing Company.

J. Walter Thompson Company's primary mechanism for controlling the quality of it's services.

The Information Center was founded by the J. Walter Thompson Company New York Office in 1918. The records contain several folders detailing efforts to reorganize and expand the Center's services in the mid-1950s. Included are reports describing the purpose of the Center personnel recruitment efforts, and readings about ways to organize office files. In 1980, some of these records were transferred to the J. Walter Thompson Company Archives, which was established in New York in 1979. Some of the files remained active in the Archives until the records were transferred to Duke University in 1987.

Senior consultant for JWT and managed investor relations. Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest advertising agencies in the United States.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Hispania was a division of JWT devoted to the development of advertising in Spanish-language markets and media.

World's oldest and largest advertising agency; founded in New York City in 1864.

Managing director of JWT-India offices in the late 1960s and early 1970s.

JWT, founded in 1864 in New York City, is one of the oldest and largest enduring advertising agencies in the United States.

Founded in 18684, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Alun Jones was a financial executive at JWT's Toronto and New York offices during the 1960s and 1970s, holding the positions of Secretary-Treasurer and Executive Vice-President; he was elected to JWT's Board of Directors in 1974.

One of a series of vertical files maintained by JWT Information Center in Chicago Office over many decades.

Founded in 1864 in New York City; one of the world's oldest and largest advertising agencies.

Unit based in New York, N.Y., responsible for coordinating information for and about the non-U.S. offices of the agency. The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

One of the world's oldest and largest advertising agencies, founding in New York in 1864.

Vice-President of J. Walter Thompson advertising agency.

World's oldest and largest advertising agency; created in New York City in 1864.

Founded in 1864 in New York City; one of the oldest and largest advertising agencies in the U.S.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States.

Company founded in NY in 1864. One of the world's oldest and largest advertising agencies. Tripp was an executive for the company, 1960-1984.

Director of Research, Pacific Coast Manager, Manager of Berlin office, account representative, Vice President and Director of J. Walter Thompson Company, 1921-1963.

Founded in 1864 in New York City; one of the oldest and largest advertising agencies in the United States.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Edward G. Wilson was an executive with JWT from 1930 until his retirement in 1971, and held the positions of General Counsel, Executive Vice-President and Secretary of the Company.

Kennedy was appointed JWT's Director of Human Resources in 1980.

Financial operations office of J. Walter Thompson Company (international advertising agency).

Cartoonist.

Information Center founded by the J. Walter Thompson Company New York Office in 1918.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest advertising agencies in the United States. Herbert Eames was an executive at JWT and served as the company's Chief Financial Officer and Executive Vice President of Finance and Administration between 1980-1984.

Founded in 1864 in New York City, the J. Walter Thompson Company (JWT) is one of the largest and oldest advertising companies in the United States.

Company founded in NY in 1864. One of the world's oldest and largest advertising agencies.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Hugh P. Connell was an executive with JWT during a twenty year career in which he held positions of General Counsel, Vice President and Director of JWT, and Executive Vice President and Director of JWT's parent company, the JWT Group Inc.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA (1984-1987) and JWT-Worldwide (1986-1987).

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT.

J. Walter Thompson Co. was founded in 1864 by William James Carlton, who hired James Walter Thompson (1868); Thompson purchased the Co. (1878) and renamed it for himself; he sold the Co. (1916) to a group of investors headed by Stanley Resor who became the president (1916-55); the Research Dept. was founded in 1915; expanded into radio and television and produced popular radio and television programs such as Kraft music hall, Lux radio theatre, and Kraft television theatre.

Advertising firm founded in NY in 1864.

Albert Stridsberg worked at the J. Walter Thompson Company in the United States and abroad from 1960-1967 and 1969-1972 as an account representative, internal corporate consultant, and assistant to E. G. Wilson. He later taught advertising at Marist College in Poughkeepsie, NY.

J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest advertising agencies in the U.S.

Radio announcer; advertising executive; and President, Chief Executive Officer, and Chairman of the Board of the J. Walter Thompson Company.

Company founded in NY in 1864. The archives document the history, operations, policies, and accomplishments of one of the world's oldest, largest and most innovative advertising firms. These files came from the New York Office's Information Center.

Advertising columnists wrote daily newspaper columns on advertising and closely related subjects.

Founded in New York City in 1864. One of the world's oldest and largest advertising firms.

One of the world's oldest and largest advertising firms; founded in NY in 1864.

JWT, founded in 1864 in New York City, is one of the oldest and largest advertising agencies in the United States.

Social worker and businesswoman, employed by the J. Walter Thompson Company in the Personality Department.

Advertising copy writer and vice president of the J. Walter Thompson Company advertising agency.

Founded in 1864 in New York, N.Y. One of the largest and oldest advertising agencies in the world.

A long-term executive with the J. Walter Thompson advertising agency, Lanigan was appoionted Vice Chairman and Chief Operating Officer in the early 1980s. He also served on the Board of Directors for the JWT Group during this same time period.

Advertising executive.

Vice President of the J. Walter Thompson Company, Professor of Business History and Advertising at the University of Chicago, founder and first chairman of the Advertising Council, and author.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest advertising agencies in the U.S.

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

The J. Walter Thompson Company was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.

For more biographical information on Lucille Turnbach Platt, see the JWT Archives Personnel Files and similar information in the Biographical Files.

In addition to his roles in the J. Walter Thompson Company, Young developed for the Creel Committee for Public Information a propaganda plan to be implemented on the Western Front during World War I and held a number of public and private positions, including President of the Board of Trustees of the Laboratory of Anthropology, Santa Fe, New Mexico.

Victor Gutierrez received a B.S. in Business Administration and Accounting from St. Peter's College in New Jersey. He worked at J. Walter Thompson (JWT) during the 1970s and 80s. In 1976, he was elected Executive Vice President of the Finance division, and in 1986, he became Chief Financial Officer. During a hostile take-over attempt at JWT in 1987, Gutierrez resigned and was replaced by Terence Martin.

Following his tenure at JWT, Gutierrez owned several fast food franchises and private retail outlets before joining the staff of Young & Rubicam. There, he served in various capacities for the Latin American division, including as Vice President of Business Affairs, Worldwide Financial Director for the Colgate-Palmolive account, and as Vice Chairman. He eventually managed over 23 advertising agencies across Latin America. In 1999, Gutierrez began working as Senior Vice President for Yupi Internet, Inc., a family-owned business in Miami, Florida.

Beginning in 1919 the New York Office of the J. Walter Thompson Company began to systematically retain the advertisements it had created. The Statistical and Information Department, renamed the Information and Records Department in the 1920s, arranged the advertisements in scrapbooks. Initially, most of the advertisements preserved were tear sheets, the actual advertisements clipped from newspapers and magazines. By the 1930s, however, the department retained the final printers' proofs for magazine advertisements. The scrapbooks therefore began to be called proof books.

In the 1950s the responsibility for creating proof books fell to individual account groups. In addition to the account group proof books, a file clerk under the supervision of the Traffic Department maintained proofs. When no longer of current use, the file clerk transferred the proofs to a storeroom or records center. Throughout these years, individuals who helped create campaigns or who managed an account sometimes would maintain personal proof books.

In 1977 the New York Office established a Creative Library. Its responsibilities included the preservation on microfilm of all print advertisements, which was done for most of the 1980s. Imprints are located in the JWT Microfilm Collection; the originals were apparently destroyed after microfilming. The Creative Library has made an effort to create files of work from all major U.S. offices, so work from Atlanta, Chicago, Detroit, Los Angeles, San Francisco, and Washington, D.C., is better represented in the collection from the late 1970s and after. Where known, the office that created the advertisements is noted in the container list. In addition, JWT subsidiaries such as Brouillard Communications or Lord Geller Federico and Einstein (LGFE) are noted where their work has been identified.

The J. Walter Thompson Company (JWT) was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.

Maury (C. Maurice) Holland was a vaudevillian and Broadway actor (1920s) who worked for Columbia in both silent films and talkie shorts (1930s) and then joined the JWT New York Office's Radio and Television Department in 1936 to direct radio shows for the agency. The Radio/TV Department was responsible for creating and working with radio and television programs to advertise JWT client products. Among other programs, Holland directed Kraft Television Theatre, a live anthology drama series on NBC, from 1948 to the show's cancellation in 1958. He died Nov. 14, 1974 in Greenwich, Conn.

Dates JWT International Offices Opened:

JWT's first international office was set up in London in 1899. By 1923, it had opened six other European offices; by 1927, that number had doubled. Between 1927 and 1931, the company added additional offices in South Africa, India, Canada, Australia, Japan and South America. These offices were opened primarily so that advertisements could be geared more specifically to cultures of different regions.

In addition, Grisman wrote extensively and published three novels: Early to Rise (1958); Bongo (1961); and The Winning Streak (1985).

Norman H. Strouse was a member of the following advertising and marketing organizations: the American Association of Advertising Agencies, Chairman of the Board (1964-1965); the Marketing Science Institute, Trustee (1962-); and the National Outdoor Advertising Bureau, Director and Board Chairman (1964-1965).

Library or bibliographic-related organizations with which he was involved include: the Bibliographical Society; the Book Club of California, Board Member; the Friends of the Columbia Library, Advisory Council (1963-); the Grolier Club, Council Member (1961-); the Manuscript Society; the National Book Committee, Chairman (1962-1964); the National Library Week Steering Committee (1958-1963); and the New York Public Library, Trustee (1963-).

For further biographical information, see the Biographical Information series of the J. Walter Thompson Company Archives.

Active in advertising trade association work at his retirement, Hinks was a Director of The Advertising Council. He was a director of the Youth Consultation Service and the Manhattan-Westchester Division of the National Council of Christians and Jews, and a Director and Council Member of the Association for the Aid of Crippled Children.

Wallace W. Elton was a member of the following advertising and art organizations: the National Society of Art Directors, the New York Art Director's Club, and the American Association of Advertising Agencies, Eastern Region Chairman.

After resigning from JWT, Bathon worked for the Interpublic Group of Companies and the Burkhardt & Christy advertising agency before forming Contact International, a provider of business translation services.

The J. Walter Thompson Company (JWT) evaluated its progress through a systematic study of the performance of its client accounts. Among the tools used to gauge the success of advertising campaigns and the health of ongoing client relationships were the compilation of account histories. The earliest surviving efforts by JWT to document its account relationships include approximately one hundred account histories collected from 1925-1926 by the Business Extension Department. The histories were prepared largely by Henry C. Miner, Jr. (JWT employee, 1925-1933) under the direction of Rae H. Smith (then a Representative and later Vice President and Director). From the 1920s through the 1940s, JWT New York Office’s Department of Information and Records compiled records particularly on New York Office clients, including account histories, label and packaging designs and other printed materials. Beginning in the mid-1950s, the New York Office Information Center collected newspaper and magazine clippings, inter-office memoranda, research reports, and publications for various clients. This practice continued through the 1980s.

In addition to such institutional record-keeping practices, from the 1930s through the 1950s, individual staff members also compiled account records, which were then transferred to the Information Center of the New York Office. Howard Henderson, Vice President and Manager of the Cincinnati Office, gathered correspondence, memoranda, and reports regarding three clients: Chesebrough-Pond's, General Cigar Company, and the United States Playing Card Company . John Monsarrat, a JWT Executive Vice President and Director, provided material for the Chesebrough-Pond’s account file. Another JWT Vice President, William C. McKeehan, provided further material about the United States Playing Card Company account in the 1950s.

In April 1941 Stanley B. Resor, then president of the J. Walter Thompson Company (JWT), outlined the advertising industry's role in the coming conflict. In an article published in New York City Sunday newspapers, he spoke of advertising agencies' two goals: to keep consumers purchasing goods in order to help offset war expenses, and to relate the truths behind the government's policies and programs.

The J. Walter Thompson Company (JWT) contributed to the war effort during World War II in two ways: by creating ads supporting government policies, and by granting its employees time off for their own war work. JWT's government accounts included the War Manpower Commission, handled by Helen Lansdowne Resor and James Webb Young ; the Naval Aviation Cadet program, handled by Sam Meek ; Woman Power, handled by William E. Berchtold ; and the U.S. Cadet Nurse Corps, developed by Ruth Waldo and handled by Thayer Jaccaci . In each of these accounts, as in most campaigns formulated for the government, sponsors in private industry were sought. For instance, advertisements for the U.S. Cadet Nurse Corps were sponsored by the Eastman Kodak Company. In addition to the sponsorship of government advertising programs, clients adjusted their own campaigns to reflect America's war-time conditions. Advertising campaigns were also formulated for religious and charitable organizations. Both the British War Relief Society and the Navy Relief Society benefitted from the advertising expertise of J. Walter Thompson Company personnel. International offices of the Company became involved in a number of ways. The London Office, for example, prepared a conservation program for the Ministry of Food, while the Australian Office implemented an Australian-American goodwill campaign.

Company personnel were granted leaves of absence or time for civilian work of importance to the war. Among these were James Webb Young, chair of the War Advertising Council, tyhe predecessor to the Advertising Council; Samuel W. Meek, consultant to the Navy Department; and Walter O'Meara, Deputy Administrator for Information, Office of Price Administration. Those who remained in the office devoted some of their time and talent to aiding such organizations as the Camp Shows for Service Men, the Citizen United for Democracy, and the National War Fund.

In addition, Reed held memberships in several trade and government advising organizations: Advertising Club of New York; American Marketing Association; American Statistical Association (Life Member); Census Advisory Committee; Marketing Research Council; National Distribution Council of the Secretary of Commerce; Population Association of America; Traffic Audit Bureau; and the Travel Advisory Council of the Secretary of Commerce. Reed won numerous awards, including: Marketing Hall of Fame, Boston Conference on Distribution; Distinguished Alumni Service Award, Indiana University; Honorary Member, Alpha Delta Sigma (Vergil D. Reed Chapter), Indiana University; and Trustee, Riverside Church of New York, N.Y.

Lubertus Smilde biographical note : Known among JWT colleagues as Lou. Born circa 1906 in Brussels, of Dutch parents. Smilde joined the Market Research Department of JWT's Antwerp Office in 1929 following his graduation from the Rotterdam School of Economics. In 1937, Smilde joined the Netherlands Department of Commerce, but soon became involved with the Dutch resistance movement during the German occupation of Holland during WW II. During the war, Smilde was captured twice by German forces, and escaped both times. Following the war he rejoined the Netherlands Department of Commerce and served as Director of Trade Promotion in New York from 1946 to 1952. Smilde returned to JWT in the New York Office in 1954, and worked on the World Markets series of studies. In 1958, Vergil Reed recommended Smilde succeed him as Director of Research. Smilde died in 1964 a few months after retiring from JWT.

Edgar Hatcher and his wife Barbara have two children, Edgar A. Hatcher IV and Liza Hatcher Dawson, both of whom also attended Duke University. The Hatchers live in New York.

Jack Hilton's work in radio broadcasting included the show "Balance Sheet." He received several broadcast and management awards, including the Alfred P. Sloan Foundation Award. Hilton served on the Blue Ribbon Advisory Committee on Communications for the Secretary of State, Illinois, and was active in the Easter Seal Society, the Multiple Sclerosis Society, and the National Association for Mental Health.

Dan Seymour was a member of the following advertising, marketing, and broadcasting organizations: the American Association of Advertising Agencies; the Marketing Science Institute (1960s); and the Academy of Television Arts and Sciences. Civic activities in which Dan Seymour participated include the Executive Committee of the Boy's Clubs of America, the Veterans Hospital Radio and Television (Bedside Network), and the Ad Hoc Advisory Group on the Presidential Vote for Puerto Rico (1971). For further biographical information, see the Biographical Information Series of the J. Walter Thompson Company Archives.

After Leaving JWT, Peters ran an aviation company in Westchester, Conn.; practiced scuba diving (resulting in 200 dives in the Caribbean and Pacific Oceans); and served memberships in the American Bonanza Society and the American Soaring Society. On his birthday in 1993, Peters was shot and killed by a family friend while swimming at his home in Greenwich, Conn.

During her career with Bamberger's and Macy's department stores, Findlow won numerous advertising industry awards, including ones from Seklemian, the National Retail and Dry Goods Association (NRDGA) and Harvard Business School.

Upon retirement from the JWT, Johnston was named Chairman of the International Executive Service Corps. Johnston is currently a Trustee Emeritus of Johns Hopkins University.

Kaatz was considered an expert in cable television advertising and contributed to multiproduct television specials for Kraft, Inc. He was also founding director of Museum of Broadcast Communications in Chicago.

In addition to his work for JWT, Connell served as a Trustee and member of the Executive Committee of the National Society for the Prevention of Blindness, and as Trustee of Moravian College, the Rippowam-Cisqua School of Bedford, New York and of the Jackson Laboratory in Bar Harbor, Maine. He belonged to the American Society of Corporate Secretaries, the American Bar Association, the American Society of International Law, the Pilgrims of the United States, New York City's Union Club, and Stonington, Connecticut's Wadawanuck Club. He was also active as an airplane pilot, squash player, and watercolor painter, and raised Old English game birds.

The Review Board, an advisory system began informally in 1942 as the Plans Board, when James Webb Young and Walter O'Meara headed the Creative Department. In 1956 JWT instituted the Review Board as a trans-departmental entity with written procedures and a Review Board Secretary.

In the years 1964 to 1969, Review Board functions were divided into a Plans Board, which reviewed the account team's recommended strategy (i.e., the basic proposition the advertising should made to consumers), and a Creative Review Board, which evaluated proposals for the implementation and execution of the advertising strategy.

Since the J. Walter Thompson Company opened its first international office in London in 1899, the agency has grown into a multinational company with offices in dozens of countries on every inhabited continent. To the general public, the most visible form of the agency’s presence around the globe has been the advertisements themselves. In some cases, advertisements for the products of multinational corporations such as Eastman-Kodak, IBM, Kraft, Pepsico, R.J. Reynolds, and Unilever reflect the spread of American commercial culture and economic influence across the globe. Other advertisements promote local products, organizations, or public service campaigns. Whatever the subject matter, the advertisements usually reflect the synthesis of American and international advertising with local culture and fashions.

Clark served on the Princeton (N.J.) Borough Zoning Board, the Amenia (N.Y.) Zoning Board of Adjustment and the Master Planning Committee; member of the Board of Directors of the McCarter Theatre, Princeton Singers and Trenton Children's Chorus. He was also active in the theater and appeared in several local productions. [Sources: J. Walter Thompson Company Biographical Information; Princeton Town Topics obituary Feb. 18, 2009 ]

After retiring from JWT, Baxter worked as chairman of advertising research firm Phase One in Los Angeles. Baxter was married to Cathryn Rose.

Sutton received several honors during his lifetime. In Great Britain he served on the Council of Institute of Practictioners in Advertising and headed their Development Committee. He was also a Fellow of the Royal Historical Statistical Society and a fellow of the Institute of Statisticians. In the United States, Sutton was a member of the Advisory Board of International Business Program of Rutgers University.

After Burton J. Manning, Metter became only the second creative director at JWT to rise to the level of Chairman, Board of Directors. In the midst of a management crisis that hit the financially ailing company, Metter resigned in 1987. Metter was rehired as Chairman in 1988; his primary tasks were to coordinate new business efforts for JWT USA, provide additional strategic advice for ongoing accounts, and focus on general management and creative troubleshooting.

During his time with JWT, Metter won numerous creative awards, including Clios, Cannes Film Festival awards, Advertising Age 100 Best TV Commercials, and others. He published several articles about the advertising business in Advertising Age and other industry publications.