Bates Worldwide (Firm)

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Established in 1940 by former executives of the Benton & Bowles agency; one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi).

From the description of Bates Worldwide, Inc. records, 1934-2003 and undated. (Duke University Library). WorldCat record id: 72823858

Archival Resources
Role Title Holding Repository
creatorOf Bates Worldwide (Firm). Bates Worldwide, Inc. records, 1934-2003 and undated. Duke University Libraries, Duke University Library; Perkins Library
Role Title Holding Repository
Relation Name
associatedWith Backer Spielvogel Bates (Firm) corporateBody
associatedWith Bates, Ted. person
associatedWith Brown & Williamson. corporateBody
associatedWith Campbell-Mithun, Inc. corporateBody
associatedWith Carter-Wallace. corporateBody
associatedWith Colgate-Palmolive Company. corporateBody
associatedWith Continental Baking Corporation (New York, N.Y.) corporateBody
associatedWith Cordiant Communications Group (Firm) corporateBody
associatedWith Hyondae Group. corporateBody
associatedWith John W. Hartman Center for Sales, Advertising and Marketing History. corporateBody
associatedWith Kobs and Draft (Firm) corporateBody
associatedWith Mars, Incorporated. corporateBody
associatedWith Miller Brewing Company. corporateBody
associatedWith Pfizer, Inc. corporateBody
associatedWith Reeves, Rosser. person
associatedWith Saatchi & Saatchi. corporateBody
associatedWith Ted Bates Advertising. corporateBody
associatedWith Wendy's International. corporateBody
associatedWith WPP Media Inc. corporateBody
Place Name Admin Code Country
United States
Advertising agencies
Advertising executives
Conglomerate corporations
Consolidation and merger of corporations
Consumer goods
Graphic design

Corporate Body

Active 1934

Active 2003



Ark ID: w6bd1153

SNAC ID: 32324318