World Peaceways.

Incorporated in 1931 as World Peace Posters, Inc., this organization changed its name to World Peaceways in 1932 to reflect the expansion of its media campaign beyond posters and billboards to include modern magazine advertising techniques and radio programming to counteract the "artificial glories of war." Estelle M. Sternberger was the Executive Director . One of the goals of World Peaceways was the establishment of a cabinet-level appointment of a Secretary of Peace; this effort was unsuccessful.

From the description of Collection, 1931-1946. (Swarthmore College, Peace Collection). WorldCat record id: 29539988